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Do you want to be a digital marketing expert? Well, you’re going to need specific skills to become one. Hey everyone, I’m Neil Patel, and today, I’m going to share with you seven digital marketing skills to master in 2019. (upbeat electronic music) Before we get started, make sure you subscribe to this channel. If you’re on YouTube, click the alert notification.
If you’re on Facebook, LinkedIn, the reason I want you to subscribe is I’m going live, so that way you’ll get notified when I release more live videos on all of these channels. Question for you: Do you want to become a digital marketing consultant? Whether it’s opening up your own digital marketing agency or just becoming a consultant? If that’s you, leave a comment below with “yes.” Even if you work at a company, these skills will help you. So let’s get right into it.
The first skill you need is data science. You don’t have to be a crazy data scientist, but you need to learn how to look at Google Analytics. There are so many videos out there that teach you how to read a report, because Google Analytics isn’t just about, “Hey, how many visitors am I getting?” It’s more about “How many visitors am I getting,” “Where are they coming from,””What’s the conversion rate,” “What’s the ROI,” “Where’s the drop-off in my funnel?” All these little things will help you figure out how to maximize the traffic that you’re getting.
If you don’t know to look at the data, you won’t know where to focus your energy to maximize your results. The second skill to learn content strategy. Writing content doesn’t guarantee you any traffic anymore. There are over a billion blogs on the web. There are roughly seven billion people, so that means roughly one blog for every seven people. That’s too much content. So, if you want to do well, you need a strategy. Without a strategy, there’s no guarantee that people are going to read your content. You need to follow up with a promotion.
I spend twenty percent ofmy time writing the article, eighty percent promoting it. You need a content strategy. The third tip you need is you need to learn how to leverage video. Video is up-and-coming as one of the most popular channels out there. When I say “video,” I’m not talking about just pulling out your iPhone and saying, “Hey, check out me,” you know, “Check out all these campaigns.” I’m talking about stuff like going live.
I’m talking about filming videos like this one and releasing it, evergreen content, on YouTube, LinkedIn, Facebook, you need to do a ton of video stuff because you’ll find I’ll build a much more engaging community than almost any other channel out there. The fourth skill you need to learn is storytelling. I don’t know why, but I’m seeing less and less people use storytelling, but storytelling is still as effective as it used to be two, three, five, ten years ago.
You need to integrate stories into your marketing. When you do that, you’ll find that more people relate to you. They’ll identify with the characters in your story, and you’ll notice that your conversion rate goes up. The reason this is important is ad costs continue to rise and rise, and that’s not going to change in the future, so you better get good at storytelling.
The fifth skill that you need to learn is email marketing. And I’m not talking about just basic email marketing, like sending out emails every time you release a blog post, but more complicated emails. I’m talking more so marketing automation. Well, if someone goes through your funnel, they don’t open up one email, what should they do next? If they open up that email, what should they get? You don’t want to send everyone the same emails.
When someone’s super-engaged,you want to send them emails that mainly sell products and services. When someone’s not engaged, you don’t want to sell them anything they’re not going to buy. You want to get them engaged first and then sell them.
That’s what marketing automation is all about. The sixth skill is funneled. There’s tools like ClickFunnels out there that can help you build a funnel faster and easier, and funnels are really important because ad costs keep rising. You need to learn how to do upsells and downsells. You may not be thinking,”Oh, that’s not related “to marketing, why do I need to learn that?” Well, if you can’t figure out upsell and downsells, eventually, you’re not going to be able to afford your paid ads. That’ll help improve your margin so you can keep selling.
The seventh skill that you need to learn is podcasting. Podcasting hasn’t taken off in the U.S. as much as it has in Asia, like places like China. But podcasting is growing at a very rapid pace, and people are listening to podcasts on the go. Plus, the people who listen to podcasts are super engaged, and they typically have a higher income percentage-wise, from a medium-household-income perspective, than other marketing channels out there.
And that’s why you need to get into podcasting now. It’ll be much more competitive in three, four years. Then it’s going to be hard. And when you do podcasting, don’t expect to get results right away. It’ll take years before you see the fruit from your labor.
Now, if you need help crafting your digital marketing and growing your traffic, check out my ad agency, Neil Patel Digital. If you have any questions on growing your digital marketing skills, leave a comment below, and I’ll answer it and help you out.
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